The impact of PPC services on local businesses can be huge – but it all depends on whether or not you use them correctly. If you do, you’ll have an advantage over your competitors, both online and off, allowing you to boost sales while potentially decreasing your advertising costs. But if you don’t do it right, not only will it be a waste of time and money, but it can actually work against you by making customers more likely to go to the competition.
Learn how to make the most with the PPC company in India today by following our tips and strategies on how they impact local businesses!
The Power of Organic Search
When someone searches for your product or service online, it can be a great opportunity to turn that customer into a happy customer. Getting ranked highly in search engines like Google or Bing can drive traffic to your site and convert that visitor into a paying customer while getting lower rankings can drive away potential customers.
It’s not always easy to get ranked highly – but it is possible – which is why it’s smart to invest in PPC services. PPC services help increase your local business’s ranking for relevant keywords and phrases.
This way, when potential customers are searching for what you offer, they are more likely to find you.
The Current State of PPC Advertising
If your business relies heavily on local traffic, you have an easy way to gauge whether or not PPC advertising is paying off for you: use Google Analytics (or some other web analytics tool) to examine how many customers are coming to your website from search results. If there’s a high correlation between your PPC ads and increased traffic, consider making a long-term investment in paid advertising. Whether or not it will be worth it, however, depends entirely on what works best for your business.
In some cases, businesses find that organic search results send them more than enough qualified leads with no need for an ad budget at all.
What The Numbers Say?
Over half of small businesses that invest in PPC say it has had a positive impact on their business; 83% say it has helped them generate more traffic, leads, and sales. If you want to attract more customers, then consider investing in PPC services for your company.
After all, for every dollar spent, almost $4 is generated in revenue. And don’t worry if you don’t have a big budget—you can still get results from PPC marketing with a minimum spend of just $25 per month.
How Organic Search Works?
Organic search can give local businesses a valuable foothold in their communities by driving traffic to their websites and by helping them connect with customers. They don’t have to pay for that exposure, so they typically benefit from it more than other types of small businesses. However, there are some things you need to know about organic search before diving into it.
The Upsides and Downsides to Organic Search
Organic search is a powerful driver of traffic for small businesses. However, organic search isn’t necessarily cheaper than PPC and it doesn’t always deliver as many qualified leads. In fact, even if you end up getting some leads from organic search, they might not be as good as you expected.
Still, it’s important to remember that while paid advertising is great at driving targeted visitors to your site, a decent number of them will bounce back to Google or your competitors if you haven’t done a good job capturing their attention in those few seconds that they’re on your page.
Ways to Capitalize on Organic Searches
Although paid search services, like Google AdWords, may seem like they get all of the glory when it comes to Internet marketing, organic search results are still important to consider. Organic searches result in nearly 22% of U.S. internet traffic every month (that’s one-fifth!), according to Marketing Charts.
Fortunately, many companies are using PPC services and improving their organic search results at the same time!
How Paid Advertising Works?
Paid advertising services, like Google AdWords, allow companies to display ads that are targeted to users searching for certain keywords or phrases. The targeted ad displays above or alongside search results when a user looks for something specific. For example, if you search for a business consultant in Google, an ad might appear with your name and contact information.
Companies often use paid advertising as part of their overall marketing strategy because it allows them to reach potential customers who may not otherwise hear about their business through other means.
Paid advertising can also be an effective way to test market response before investing in more expensive (and time-consuming) forms of advertising such as print ads or TV commercials.
How Does AdWords Works?
If you’re just starting out with PPC, it can be hard to know what your options are and which is best. Paying per click (CPC) means you only pay when someone clicks on your ad; paying per impression (CPM) means you only pay when someone sees your ad, even if they don’t click. It’s important to understand that there’s no best strategy – and both can work very well in different circumstances.
Understanding how each work will help you choose a strategy that works for your business. Pay-per-click advertising is becoming more prevalent as internet searches become more refined and personalized for each user making pay-per-click an increasingly attractive option.
Google Ads or Paid Search vs SEO/Content Marketing?
Paid search and SEO/content marketing are often pitted against each other, with advocates of each arguing why their preferred medium is better than everything else. But does one outweigh or replace another? Should you simply pick one over another? The answer is no.
Done correctly, both can be very effective. Which one is better for your business depends entirely on your goals and audience.
For example, the paid search might be a better option if you’re looking to make an immediate impact in a highly competitive market; but long-term content marketing might make more sense if you’re interested in building an authoritative brand with a large audience base.
Things To Consider Before Investing in AdWords For Your Business
So, you’ve decided to invest in PPC services for your business. Before you do so, there are a few things you should consider:
- 1) How can I track ROI?
- 2) Which keywords should I bid on?
- 3) What ad copy should I use? And
- 4) Are there some best practices I should follow?
The best way to track ROI is by using Google AdWords conversion tracking and remarketing campaigns. This will let you know how many people converted from your ad or visited your website through your ad after they were exposed to it (or near it). To set up these features, head over to Google’s conversion tracking page.
Cost Per Click (CPC) vs Cost Per Impression (CPM) (Google Adwords)
Your first choice to make is whether you should be paying by Cost per Click (CPC) or Cost per Impression (CPM). CPC ads cost you every time someone clicks on your ad, while CPM ads cost you for every 1,000 times your ad is shown.
The more clicks you get, though, if it’s a CPC campaign, then the less each click will cost you. If you want more people to see your ads but don’t care so much about how many clicks through, then go with CPM.
But CPM campaigns are likely to be more expensive because they require much higher daily spending limits than CPC campaigns do.